--- title: LoanScorecard Unveils New Brand Identity and Website description: "The new brand identity focuses on the theme with a new tagline \"Solutions for Intelligent Lending\" to better convey the evolution and expansion of LoanScorecard technologies." --- [![LoanScorecard](https://www.loanscorecard.com/hs-fs/hubfs/LS-500px.png?width=311&height=62&name=LS-500px.png "LoanScorecard")](https://www.loanscorecard.com/) [![Request a Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4719685/9898ff58-bba4-44f5-a0b8-8790d037df64.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/4719685/9898ff58-bba4-44f5-a0b8-8790d037df64) # LoanScorecard Unveils New Brand Identity and Website October 4, 2016 | By [LoanScorecard Team](https://www.loanscorecard.com/press-releases/author/loanscorecard-team) **IRVINE, April 27, 2016 **– [LoanScorecard](https://www.loanscorecard.com)TM, a leading provider of automated underwriting and compliance solutions, today unveiled its new brand identity and corporate website ([www.loanscorecard.com](https://www.loanscorecard.com/)). The new brand identity centers on the theme of "Solutions for Intelligent Lending," the company's new tagline, and better conveys the evolution and expansion of LoanScorecard’s solution-focused technologies. The new imagery suggests how the company helps its clients grow and the redesigned website features additional content and a more intuitive, engaging format that allows lenders and investors to shop for solutions based on their needs. "Our company and our broad set of product offerings have significantly evolved over the past few years in order to meet the changing needs of our clients," said Ben Wu, executive director at LoanScorecard. "Today, we offer banks, credit unions, TPOs, wholesalers and investors the solutions they need to not only meet today's regulatory challenges, but also expand their businesses. We’re excited to have a brand that reflects how our intelligent solutions can help them grow." #### About LoanScorecard LoanScorecard is a leading provider of non-agency AUS, loan pricing solutions and borrower point-of-sale designed to meet today's regulatory challenges and capitalize on current market opportunities. LoanScorecard helps institutions address CFPB regulations through its QM Findings, the industry's first qualified mortgage (QM) engine, which has rendered more than 5 million QM findings reports to-date and supports banks and credit unions preparing for the upcoming impacts of CECL. For more information, visit [loanscorecard.com](https://www.loanscorecard.com) or call 800-617-0892. **For press inquiries, please contact:** Jessica Ruiz-Krout Campbell Lewis Communications 212.995.8058 jessica@campbelllewis.com Share this article [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.loanscorecard.com%2Fpress-releases%2Floanscorecard-unveils-new-brand-identity%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.loanscorecard.com%2Fpress-releases%2Floanscorecard-unveils-new-brand-identity%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.loanscorecard.com%2Fpress-releases%2Floanscorecard-unveils-new-brand-identity%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.loanscorecard.com%2Fpress-releases%2Floanscorecard-unveils-new-brand-identity%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=LoanScorecard%20Unveils%20New%20Brand%20Identity%20and%20Website) ## Related blog or press release articles ## [New Penn Launches LoanScorecard's Portfolio Underwriter](https://www.loanscorecard.com/blog/national-mortgage-professional-magazine-featuring-new-penn-aus-tool) #### **National Mortgage Professional Magazine** [LoanScorecard](https://www.loanscorecard.com/)**has announced its expanded partnership with**[...](http://newpenncorrespondent.com/) [Read](https://www.loanscorecard.com/blog/national-mortgage-professional-magazine-featuring-new-penn-aus-tool) ## [Why Small Business Owners Need non-QM](https://www.loanscorecard.com/blog/non-qm-mortgages-for-self-employed-borrowers) [Read](https://www.loanscorecard.com/blog/non-qm-mortgages-for-self-employed-borrowers) ## [New Penn Boosts LoanScorecard Tool](https://www.loanscorecard.com/blog/asset-backed-alerts-featuring-new-penn-non-qm-tool) #### Asset-Backed Alert **New Penn Financial**is expanding its use of technology that helps it buy home... [Read](https://www.loanscorecard.com/blog/asset-backed-alerts-featuring-new-penn-non-qm-tool) # Let’s discuss how we can further your mortgage business. [![Start the Conversation](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/4719685/bb35c3e5-d694-4eca-887b-3802c9ec498c.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/4719685/bb35c3e5-d694-4eca-887b-3802c9ec498c) [![LoanScorecard](https://www.loanscorecard.com/hs-fs/hubfs/LS-500px.png?width=311&height=62&name=LS-500px.png "LoanScorecard")](https://www.loanscorecard.com/) © Ciao, Inc., dba LoanScorecard. 2010-2026. All rights reserved. [**](https://twitter.com/LoanScoreCard) [**](https://www.linkedin.com/company/loanscorecard)